Media consumption has dissolved into a filtration system of small bits and 140 characters. Our ears now are trained in new ways of consuming music: short, quick, and to the point. In the past, the shortest form of visual media in the music industry was the music video but now our ability to retain information does not extend past what flashes on our screen. Already a dying art form, the music video has been dually affected by the Internet’s shortened attention span. We have entered into the age of music video trailers.