new company

For most fashionistas, basics are not the highest on their shopping must-have lists. Since they’re replenishment items that fill in each season’s wardrobes, hauling to the store to find that perfectly slouchy tee or day-to-night chiffon blouse to complete a latest purchase is just another task on the to-do list. As we become busier and busier with 21st century lifestyles, the more automated chores and errands become the more time we have to focus on important matters.

Technology has fast become the fashion industry’s hot accessory. With eCommerce on the uptick, use of social media as a marketing tool, online retailers subverting the traditional supply chain and bloggers shattering the hierarchical power that used to be fashion media, New York City is sprouting fashion-technology startup companies faster than Silicon Valley. Offering solutions to make all things fashion and digital a seamless experience for online consumers, these fashion-tech startups are energizing a world historically averse to structural change.